Sunday, August 8, 2010

A Journey to Awareness, to Action and to Hope

Since civilization, people have been helping each other out, looking after those in need. But for all the attempts to make it a fair place, the world is a long way from that. Most people feel a need to respond to those in need, to behave as friends to those in despair and to offer kindness because they put their heart into helping the needy . Why is that?
Sometimes it takes more than financial aid to make a difference. Together, AmBank Group and MyKasih Foundation work hand in hand towards helping those in desperate circumstances. 

The mission of this Programme is to provide:

  • Funds for basic food aid.
  • Guidance and support to the socially/economically backward women by showing a way  for livelihood. This will give them a life of self-respect, thus improving their quality of life.
  • A path for their children to break out of the cycle of poverty and enable them to be better individuals of tomorrow.

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